MY WORK @ Scholz & Friends
(2021 - 2023)
McDonald’s Monopoly 2022
How can you make GenZ care about Monopoly at McDonald’s again?
Hype campaign feat. Shirin David
MY WORK @ Kolle Rebbe
(2012 - 2021)
Lufthansa #Say Yes To The World – Global Brand Campaign
In a time, when being open minded is everything but a given, Lufthansa wants to make a statement. With the global campaign #SayYesToTheWorld, Lufthansa reaches more than 12 billion people, inspires them to be open for new experiences and to say yes to the world themselves.
From reinventing a global brand to sharing your own #SayYesToTheWorld-location on the online hub – you find everything you need to know in this case study:
Lufthansa "Follow the Plan" – datadriven OOH campaign
How do you show customers, that their dream destinations are actually not that far away at all? Well, you combine realtime advertising with OOH-displays and create a simple but surprising solution:
Lufthansa #Life Changing Places – Digital First Campaign
There are places that can change your life forever. We take six protagonists back to the places that have changed their lives and let them tell their true stories. With a campaign that aims to inspire others, Lufthansa encourages its customers to make new experiences and to ask themselves: How much of what you are is where you’ve been?
#LifeChangingPlaces Casefilm
Along with the start of the #LifeChangingPlaces campaign in the US, we launched a special OOH-placement bending the boundaries of reality. Directly at the heart of the New York street art district Williamsburg, we made two #LifeChangingPlaces stories come to life as AR-murals:
Lufthansa “Travel kiosk” – InterContinental OOH campaign 2017
The Lufthansa “Travel Kiosk” is the creative lighthouse and part of the biannual, intercontinental OOH-campaign, specifically promoting flights to the US and Asia.
“Travel Kiosk” Case Study
Lufthansa INDIA – integrated 360° Campaign 2017
When it comes to long distance flights, Indians are hesitant to choose a foreign airline. They are afraid of the lack of Indian culture on board. To prove them wrong, we took the biggest Indian passion and made it the hero of our tailormade campaign for the Indian market: Cricket. Within the campaign, we let a British coach prepare his team for the Indians as they are big rivals in real life. And the coach does everything possible to prepare his team for the Indians. See for yourself:
Lufthansa TVC "CEO Wilson" – Premium Campaign 2016
Lufthansa TVC "Everyone's Fanhansa" – EM Campaign 2016
Lufthansa Airport Promotion “Bedtime Stories" – Care-Communication 2015
Reading a bedtime story is an important moment for kids and parents alike. But what if the parents happen to be frequent travellers and simply can’t be at home all the time? Easy, just visit our Bedtime-Story-Booth at the airport and surprise your kids at home with your own recorded story.
Lufthansa “Siegerflieger” – WM campaign 2014
What’s the best way to celebrate the winners of the soccer world championship? Especially if you are the official carrier of the team? Right, you start with the plane…
“Siegerflieger” Case Study
HVB Campaign 2016
Zalando Social first Campaign “Summer is ours” 2020
The year 2020 has been anything but normal. We’ve all been stuck at home for a long time. Enough! It’s summer and we should go out and experience a new kind of summer. Let’s explore the neighbourhood instead of the mediterranean sea. Let’s be creative instead of just consume. Summer is ours!
Leibniz tvc “125 Jahre Butterkeks” 2016
PickUp! TV Campaign 2015
TVC “Gravity”
TVC “Love”
MY WORK @ Jung von Matt
(Basically everything interesting before Kolle Rebbe ;-))
Nikon “I AM NIKON” – Global 360° Campaign 2012
Successful new business. Pushing the brand Nikon to another marketing level to become a lovemark not only for longterm Nikon fans but for the mass market. Due to the success of the campaign selling more than 30%+ in several European markets, it went global very soon.
I AM NIKON TVC
Nikon Casefilm “I AM NIKON” – Global 360° Campaign
Mercedes-Benz SL AMG Introduction Campaign 2012
Maxim Gorki Theater “A Live Play On Facebook” – Promotion 2012
Mercedes-Benz CL facelift campaign 2011
Mercedes-Benz SLK Facelift-Campaign 2011
Print Ad "Komet"
Print Ad "Muskel"
Print Ad "Beziehung"
TVC “Life”
Mercedes-Benz TVC “Dance” – C-Class Campaign 2009
Mercedes-Benz TVC “Dance” – C-Class Campaign, 2009
Mercedes-Benz G-Class Campaign 2007
Was in der Welt hindert eine G-Klasse?
Mercedes-Benz “Monuments” – G-Class Campaign, 2007
Mercedes-Benz “Monuments” – G-Class Campaign, 2007
Mercedes-Benz “Monuments” – G-Class Campaign, 2007
Mercedes-Benz TVC “Obstacles” – G-Class Campaign, 2007
Mercedes-Benz TVC “Era” – S-Class Campaign 2009
Mercedes-Benz TVC “Era” – S-Class Campaign, 2009
13th Street “Last Call”, 2010
IWC "Engineered for Men" – Global Campaign 2007
Successful new business. Took care of the account for a couple of years…
IWC “vintage collection” Campaign 2008
The introduction of the IWC Vintage Collection bringing back IWC watches in the original design of the past. Developed the campaign wrote the headlines.
bmw x3 Campaign 2004
My very first car-shoot and -production. All alone with Uwe Düttmann in the Mendoza Andes in Argentine. Still like to think of it.
TUI – international campaign "Smiling People" 2004
My first campaign at JvM. Helped to win the pitch by developing the layout as well as the motives and went on several productions all around the globe.
